How to Push Through a Slow Economic Downturn

How to Push Through a Slow Economic Downturn

How to Push Through a Slow Economic Downturn Time and Still Create Sales and Build Customer Loyalty

As a candle and soap maker, you know that your business is affected by economic downturns. When the economy slows down, people cut back on their spending, and luxury items like candles and soaps are often the first to go. However, it is possible to push through these tough times and continue to create sales and build customer loyalty. In this blog post, we will provide you with step-by-step instructions on how to do just that.

First, let's take a moment to appreciate the importance of your business. Your handmade candles and soaps are more than just products; they are an expression of creativity, artistry, and love. They bring warmth, comfort, and joy to people's lives. They are a reminder to slow down, relax, and appreciate the simple things. Your business matters, and we want to help you succeed.  These are amazing we NEED during hard times!!

So, let's dive into the strategies that will help you push through a slow economic downturn time and still create sales and build customer loyalty.

1: Focus on Your Unique Value Proposition

When times are tough, it's essential to differentiate yourself from your competitors. One way to do that is by focusing on your unique value proposition (UVP). Your UVP is what sets you apart from other candle and soap makers. It's the reason why customers choose you over someone else.

Start by identifying your UVP. What makes your candles and soaps special? Is it the quality of the ingredients you use? The unique scents you create? The beautiful packaging? The eco-friendly and sustainable practices you follow? Whatever it is, make sure you communicate it clearly to your customers. Highlight your UVP on your website, social media, and packaging. Make it a part of your brand identity.

Next, use your UVP to create special promotions and offers that will entice customers to buy from you. For example, if your UVP is eco-friendliness, offer a discount to customers who bring in their old candle jars to be recycled. If your UVP is unique scents, create a limited edition scent that is only available for a limited time. By focusing on your UVP, you'll not only stand out from your competitors, but you'll also create a sense of exclusivity that will make customers feel special and valued.

2: Build Relationships with Your Customers

During a slow economic downturn time, it's more important than ever to build strong relationships with your customers. People are looking for connection and community, and your business can provide that. Here are some strategies for building relationships:

Be Authentic: Share your story and your values with your customers. Let them get to know the person behind the business. This will create a sense of trust and authenticity.

Engage on Social Media: Social media is a powerful tool for building relationships. Use it to share behind-the-scenes glimpses of your business, ask for feedback and opinions, and respond to customer comments and questions.

Create a Loyalty Program: Offer incentives for repeat customers, such as discounts, free samples, or early access to new products. This will create a sense of loyalty and reward customers for their support.

Personalize Your Packaging: When you ship out your products, include a handwritten note or a small gift to show your appreciation. This will create a personal connection and make customers feel valued.

3: Diversify Your Offerings

If your sales are slowing down, it may be time to diversify your offerings. This doesn't mean you have to completely change your business model, but rather add new products or services that complement your existing ones. Here are some ideas:

Create Gift Sets: Bundle your candles and soaps together into themed gift sets, such as "Relaxation Kit" or "Holiday Collection." This will make it easier for customers to buy multiple products at once and can increase your average order value.

Offer Custom Orders: Allow customers to request custom scents or packaging for their candles and soaps. This will create a sense of exclusivity and personalization.

Teach Workshops: Host workshops or classes on candle and soap making. This will not only diversify your offerings but also position you as an expert in your field and create a new revenue stream.

Partner with Other Businesses: Collaborate with other businesses that complement your offerings, such as a spa or gift shop. This will expand your reach and bring in new customers.

As a candle or soap maker, you have the creativity and passion to push through a slow economic downturn time and still create sales and build customer loyalty. By focusing on your unique value proposition, building relationships with your customers, and diversifying your offerings, you can weather the storm and come out even stronger on the other side.

Remember, your business matters, and we believe in you. Keep creating, keep innovating, and keep pushing forward.

Ya got this!! 

and yes...we sell this shirt!

For more help and to attend a online or in person workshop to help you build your business head on over to for more info

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